Rabie Soubra

Communication and marketing specialist

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digital buzz

Posted by rabie soubra on April 10, 2011 at 4:07 AM Comments comments (0)

“We are focusing on digital” seems to be the new buzzword these days, sadly without real connotations or depth of understanding.

Just to clarify, for those who are blowing the death trumpet of traditional advertising, digital is extremely important but it will never replace classical advertising tools when it comes to brand building.

Because digital will never have the ability to make people love the brand.

It will have a superior ability to make them know...

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