|Posted by rabie soubra on May 11, 2015 at 4:55 PM||comments (2)|
Everywhere you go, people are looking down on their phone screens
Everywhere you look, people are looking down on their phone screens
In the elevator, but to avoid eye contact
On the bus, but to avoid human contact
In airports, probably to kill time
On the beach for no reason at all
in their beds
While having dinner
In meetings, hallways, even in the movies.
They used to say that the eyes are the windows to the soul
the phones are th...Read Full Post »
|Posted by rabie soubra on May 11, 2015 at 4:55 PM||comments (0)|
|Posted by rabie soubra on May 11, 2015 at 8:00 AM||comments (0)|
One of Western Philosophy's more famous allegories is the allegory of the cave by Plato
The cave, in which prisoners have been kept there since childhood, and each of them is held there in a peculiar manner, they are all chained so that their legs and necks are immobile, forced to look at a wall in front of them. Behind the prisoners is a fire, and between the fire and the prisoners is a raised walkway, on which people live and walk normally.
The fire behind the walkway proje...Read Full Post »
|Posted by rabie soubra on January 10, 2012 at 4:45 PM||comments (0)|
Saudi brands Kudu
Why is Kudu an important brand.
A customer metric-less testimony.
First of all, what is KUDU.
Kudu is a fast food brand, 100% Saudi, with a very good penetration in the Saudi food market, close to 200 restaurants which is a very good level in relative terms to the Saudi market.
Imagine a brand that was conceived to rival McDonalds and Burger King and other multinational giants, and succeeded in establishing a very respectable market ...Read Full Post »
|Posted by rabie soubra on December 3, 2011 at 4:05 PM||comments (0)|
The perils facing our industry
Never before in the history of the communication industry has there been a state of shock so prevalent as is the case today.
Suddenly the communications industry in the middle east found itself disoriented and severely crippled, unable to fathom what is going on and unable to chart a clear course ahead.
Personally I think that those times that we are passing through right now as communications professionals in this part of...Read Full Post »
|Posted by rabie soubra on November 17, 2011 at 2:55 PM||comments (0)|
Content, the fourth wave
We are now living in historic times, without some of us noticing.
We are in the midst of the fourth wave of change that is impacting our society, economy, culture and even humanity.
This wave is the information wave.
The first wave that impacted our existence was the agricultural wave. When human society learned how to grow their own crops and tame their livestock, therefore the need to forage, the model that our existence...Read Full Post »