Rabie Soubra

Communication and marketing specialist

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Will smartphones affect our evolution?

Posted by rabie soubra on May 11, 2015 at 4:55 PM Comments comments (0)

Everywhere you go, people are looking down on their phone screens

Everywhere you look, people are looking down on their phone screens

In the elevator, but to avoid eye contact

On the bus, but to avoid human contact

In airports, probably to kill time

On the beach for no reason at all

in their beds

While having dinner

In meetings, hallways, even in the movies.

They used to say that the eyes are the windows to the soul

the phones are th...

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Google, Plato's cave and reality

Posted by rabie soubra on May 11, 2015 at 8:00 AM Comments comments (0)

One of Western Philosophy's more famous allegories is the allegory of the cave by Plato

The cave, in which prisoners have been kept there since childhood, and each of them is held there in a peculiar manner, they are all chained so that their legs and necks are immobile, forced to look at a wall in front of them. Behind the prisoners is a fire, and between the fire and the prisoners is a raised walkway, on which people live and walk normally.

The fire behind the walkway proje...

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gecko on my wall

Posted by rabie soubra on August 26, 2014 at 6:40 AM Comments comments (0)

special eulogy for my mom

Posted by rabie soubra on August 26, 2014 at 6:30 AM Comments comments (0)

 


onomatopoeic story

Posted by rabie soubra on August 26, 2014 at 6:30 AM Comments comments (0)

iAdz infographic

Posted by rabie soubra on August 19, 2013 at 8:00 AM Comments comments (0)

Saudi brands Kudu

Posted by rabie soubra on January 10, 2012 at 4:45 PM Comments comments (0)

Saudi brands Kudu

Why is Kudu an important brand.

A customer metric-less testimony.

First of all, what is KUDU.

Kudu is a fast food brand, 100% Saudi, with a very good penetration in the Saudi food market, close to 200 restaurants which is a very good level in relative terms to the Saudi market.

Imagine a brand that was conceived to rival McDonalds and Burger King and other multinational giants, and succeeded in establishing a very respectable market ...

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Dinosaurs step aside

Posted by rabie soubra on December 3, 2011 at 4:05 PM Comments comments (0)

The perils facing our industry


Never before in the history of the communication industry has there been a state of shock so prevalent as is the case today.

Suddenly the communications industry in the middle east found itself disoriented and severely crippled, unable to fathom what is going on and unable to chart a clear course ahead.

Personally I think that those times that we are passing through right now as communications professionals in this part of...

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Content, the fourth wave

Posted by rabie soubra on November 17, 2011 at 2:55 PM Comments comments (0)

Content, the fourth wave


We are now living in historic times, without some of us noticing.

We are in the midst of the fourth wave of change that is impacting our society, economy, culture and even humanity.

This wave is the information wave.

The first wave that impacted our existence was the agricultural wave. When human society learned how to grow their own crops and tame their livestock, therefore the need to forage, the model that our existence...

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